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How to Track AI Referral Traffic in GA4 in 2026

Google added a native AI Assistant channel to GA4 in May 2026. Here's what it tracks, what it misses, and how to build a complete picture of your AI referral traffic from ChatGPT, Claude, Perplexity, and Gemini.

Claude Cowork in 15 Minutes: What to Know, What to Set Up, What to Skip

If you have been using Claude in a browser tab and wondered whether Cowork is just the same thing with a different name, the answer is no. The gap is real, and it matters most for people managing multiple clients, ongoing campaigns, and work that lives across a lot of...